Who: We are seeking foreign car owners in Seattle to participate in paid focus group discussions. Must be able to prove ownership of vehicle.What: An interesting 2 hour focus group discussion. This study pays $100 for your time and participation.
When: August 26 - 28
How: Please take the online pre-screener. We will get in touch by phone if you may qualify.
What: An interesting 2 hour focus group ($125) for people who own devices/scales that measure Body Mass Index. Groups will be held June 8 -9 in the evening (food provided).
How: So that we can see if you qualify please shoot an email to recruitment@sisinternational.com
We will get in touch by phone if you qualify.
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--Social media profile link (e.g. linkedin, facebook, etc)
We are conducting an in-home vacuum cleaner use test among women over a 6 month period. If you are not a woman, please feel free to forward this email to your friends.
The incentive is a $200 value new vacuum cleaner, plus $30 cash incentive.
Study details:
We need to see if you may qualify before we reach out to you by phone. Please take
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For most of the 20th century General Motors, Ford, and Chrysler were the biggest companies in one of the world’s most important industries. But as car trends have vastly changed from SUVs and gas guzzlers to economy sized cars and green machines, “Detroit’s Big Three” have seen their sales fall dramatically. On average, their combined sales would amount to about 15 million new cars and trucks per year, but in 2010, sales are projected to be about 11.5 million. Predicting an upswing from the stagnate economy created in 2008 and 2009, sales for 2011 are predicted to be about 13 million cars and trucks.
Detroit’s Big Three are not the only car manufacturers who have been in trouble: Toyota had to recall more than 10 million vehicles worldwide in 2010, which dropped them from second to third place in sales behind Ford and GM. Changing car trends coupled with the economic downturn in 2008 has given CEOs in the Automotive Sector more reason to rethink their strategies.
But the automotive is not without hope; there are signs of improvements with car companies introducing new technologies that will make driving easier and better for the environment. Some 2011 car models will start using “stop-start” technology. This innovation shutdowns the engine when the car is stopped briefly (stop light, backed up highway, etc.) and then restarts the engine when the driver touches the accelerator pedal. The “stop-start” technology’s goal is to increase overall fuel economy and reduce pollution.
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By Rueya Ceylan and Sonja Sobota, Research Analysts
For successful Christmas Marketing the marketer has to understand consumer habits of holiday shopping and new trends. It is crucial to analyze the customer’s need and the tools used for holiday shopping. With the internet already being a huge platform for today’s generation, online shopping has been taken to new stages.
The holiday shopping season starts with the usual Black Friday hype. Manufacturers claim to have the newest items for the lowest prices. The sale is announced in the newspapers, TV and radio stations.
Millions of shoppers storm into the malls and stores hoping to get a great bargain for the Christmas season. As a result of the retail trade group, over 200 million consumers visited stores and websites over the Black Friday weekend. Last year’s results came up to 195 million.
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Following the "Great Recession" of 2009, consumers are living in the "new normal". Here are some of the changes facing consumers and retailers in 2010.
Thriftiness
Consumers are spending less. Coupons, private labeled goods, loyalty rewards cards, products in bulk, self-service and discount stores are increasingly part of the consumer’s protection against financial worries. Deflation in prices is a fear among retailers.
Consumers are both more educated and risk-averse when purchasing products. They use product rating sites to read other users’ product ratings and to compare prices and functionality.
American consumers increasingly seek to enhance their wellness without the help of a medical professional. Organic retail stores have become more mainstream, despite the obesity epidemic.
Redefined consumerism and values
American attitudes toward ravenous consumerism has changed. According to one survey, 75% of respondents mentioned they would rather spend more time with family than make more money.
Consumers are increasingly pressured to pay off debt and consume only necessary products, instead of continue past consumption habits.
Increasingly, consumers want to know about product sustainability and the origination of goods. Locally produced goods are increasingly becoming a fixture in supermarkets.
Brick-and-Mortar not dying for all retailers
While brick-and-mortar shopping malls and video stores have declined, retail banks and specialty stores (e.g. Apple store and Sony Store) are still relevant to consumers. Online shopping and local retailers are gaining more importance.
New consumption trends are emerging, such as online grocery shopping in urban areas and online suit tailoring.
Retailers finding new ways to be relevant to consumers
Sophisticated digital signage is becoming a way for retailers to promote deals and track the effectiveness of in-store point of purchase advertising and messaging.
“Nostalgia marketing” is a rising trend, particularly with products targeted toward Baby Boomers. Marketers are creating goods emphasizing emotional connections to meaningful symbols.
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Amidst the growing food prices, many American consumers are still leaning towards natural and organic foods that are pesticide-free, hormone-free and non-GMO. The cost-conscious American consumer is putting a premium on practicing healthier eating habits, as certified organic growers begin to develop specialized niches and loyal customer base in the market.
The natural and organic food and beverage market is reshaping the US consumer lifestyle, with a wide range of products available in every retail outlet in the country. US consumers are also increasingly becoming health savvy consumers with preference on purchasing natural alternatives to processed foods and other mainstream offerings.
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