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The SIS Eastern Europe Journal

Gain insight into business issues in Eastern European

Friday
13Feb2009

Research on Russian Consumers' Recession Attitudes

Russian media points out how the economy is worsening, and how Russian domestic manufacturers can attract back consumers that voraciously consumed foreign goods over the past few years.  Below is actual Market Research on-the-ground which shows the Russian consumer to be in far worse shape than Russia media reports.

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Wednesday
11Feb2009

Russia: How to get maximum results from marketing research?

Photo taken by SIS International. Copyright (C) 2009.Dmitry Shimanov, General Director of MAR Consult Research Agency

It is no secret what market research is conducted for. It is a universal tool to study market situation and consumer behavior, which is necessary for companies to efficiently develop and react to changing market conditions.

What is the best way to make research results reliable and effective for solving your company's strategic objectives?

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Wednesday
11Feb2009

Russia: Projective methods in marketing research

Photo taken by SIS International
Dmitry Shimanov, General Director of MAR Consult Research Agency

Projective methods are becoming increasingly popular in the market research sphere. They provide ample opportunities to study individual specifics of people, their deep motives and subconscious behavior, i.e. mechanisms influencing such actions as choosing this or that particular product among several similar ones. Projective methods are generally based on defining projections and interpreting them. Projection as a research method was introduced by Lawrence K. Frank. Projective methods include: associative, interpretative, expressive, competitive, unfinished tasks, ranging, etc.

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Friday
06Feb2009

Regional Unrest from Economic Downturn

Perspectives on Economic Crisis in the Region

According to Michelle Walker, executive director of world policy insitute, many of the countries in Eastern Europe are vulnerable to unrest given the halt in high growth in these countries over the past few years.  These have resulted in short-sighted solutions to the problem.  Walker cites the example of Russia implementing high tariffs on imported used cars. Yet, these "temporary solutions" may place European countries in a worse position in the long run.  They have the ability to halt growth, make the crisis worse, diplomatic and trading ties between countries.  Walker also alludes to the possibility of there being many more individual protests in many different countries within the region at once.

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Friday
06Feb2009

Poland and Climate Change

Coal provides 95% of Poland's energy needs, and has increasingly made up Poland's energy mix.

While Poland's Environment Minister noted that Poland has reduce its carbon dioxide (CO2) emissions by 30%, its national product has risen more than 100% in that same time.

But Poland is one of the top 10 producers of Carbon Dioxide (CO2) and 7000 tons of coal are mined daily according to Al Jazeera. This has pitted environmentalists like Greenpeace against the coal industry. Greenpeace demands 15% from renewables in 2020. The benefits, they reason, are to to show the possibility for Emerging markets like Poland to set examples for China and India.

Another potential benefit is to allow Poland to be less resistant on heavy emitting forms of energy and to diversify away from Russian energy supplies, a hot topic in national security circles.

Interestingly, the video points out that the last time a major effort was launched to threaten the oil industry, the Pope John Paul intervened.

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