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Generation Y and Talent Management

Gain global insight into the interaction between young consumers in Generation Y and business

Thursday
Mar252010

Managing Organizational Resistance to Change

DateThursday, March 25, 2010 at 12:16PM

By Marc LePetit, Research Analyst, SIS International Market Research

During the recession, many companies are forced to make changes in their organization. It can be a withdrawal from a market, the closing of a subsidiary or a deep change in the way of the company is managed.

In each of these cases, the manager face people who resist the change. This resistance can be wrenching for the project and create an immobile situation.

 Most of the time this resistance is due to two main factors:

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Saturday
Aug012009

US Employers Note Generation Y Skill Deficits

DateSaturday, August 1, 2009 at 9:27AM

In a new survey by Experience, Generation Y is unclear about the necessary skills for success in their careers.  The survey explored the ideas of both employers and Generation Y.  Experience found that 54% of Gen Y respondents were unclear about exactly the skills considered desirable by employers.  But a large number of Gen Y respondents felt that they were not lacking necessary skills desired by employers.  This optimism contrasted with the reality of employers believing Generation Y was deficient in important skills.  Employers can take confidence in the study's findining that 97% of Gen Y respondents would take action to rectify their skill deficit.

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Saturday
Jul252009

Foolish Generation Y in this Recession

DateSaturday, July 25, 2009 at 7:25PM

By Michael Stanat, Youth Marketing Expert SIS International Market Research, Published author of "China's Generation Y"

The New York Times reports on how many in Generation Y are very optimistic about the future and their job outlook in the United States.  As reported in a past article on the Market Intelligence Journal, a study showed Generation Y surprisingly upbeat about their job outlook.  This New York Times article explores this phenomena.  

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AuthorMarket Intelligences | Comment2 Comments |
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Sunday
May312009

Dump Your Staff and Retain their Knowledge

DateSunday, May 31, 2009 at 10:17PM

The title is only to be provocative.  Actually, a useful technology in HR has emerged alongside the challenges of an ageing US economy and massive layoffs.  That is the need to retain knowledge and expertise, essentially remaining in reach of productive ex-employees (without overhead).   Many large companies have created their own private company intranets whereby current employees and alumni can interact.  On these sites is information about the industry, consulting offers, networking, partnership possibilities and job prospects.  In return, these corporations seek to cultivate their relationships with retired or laid off workers.  Importantly it can also allow the company to reconnect with “rainmakers” who once owned or had access to clients and had expertise in a particular field.

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Sunday
Mar292009

Generation Y surprisingly upbeat about the future

DateSunday, March 29, 2009 at 4:10PM

Generation Y is one of the hardest hit generations in the recession.   Surprisingly, the generation is optimistic.  According to a recent survey by Experience, 50% of US Gen Y respondents believe that their job prospects are optimistic.  Experience's Survey also shows that 25% believe that the media are presenting an excessively negative job outlook. Only a third believe that their career development will suffer due to lack of opportunity. Surprisingly, only about 30% of Gen Y feels they should work longer hours and take on more projects for job security.

What industries are Gen Y young people interested in?

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