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The Industrial & Business-to-Business Journal

Gain global insight into trends facing competitive markets

Wednesday
Apr282010

Process Automation Systems in the US

The automation systems market for process industries encompass all control processes ranging from chemical, oil refineries, papers and pulp only.  Automation systems have recently become a necessity for many industries, particularly pharmaceuticals, food, beverages, and fast-moving consumer goods as ‘digitization of manufacturing processes’  have become a more efficient alternative employed by major companies to ensure efficiency and hasten production in their respective sites. 

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Monday
Jun292009

Harnessing Perceptions in B2B Markets

By Ruth Stanat, SIS International

Business-to-Business markets often neglect the importance of opinion and perception among B2B stakeholders.  But, understanding perception is crucial as it impacts the decision to invest in certain areas, the willingness of supply chain links to work together and countless daily activities dependent on having appropriate perceptions.  In today's B2B markets, perceptions are enhanced, developed and sustained through the following vehicles.

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Tuesday
Mar102009

SMB Communications Pain Study White Paper: Uncovering the hidden cost of communications barriers and latency

The following white paper outlines the findings of a study sponsored by Siemens Communications and prepared by SIS International Research. It discusses and quantifies the hidden cost of communications barriers and latency that small and medium sized business in 8 different countries, across 8 different verticals, and up to 400 employees experience in their daily business activities.

This white paper will demonstrate the inherent need for Siemens Enterprise Communications SMB unified communications solutions.

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Thursday
Mar052009

Developing a sustainable competitive advantage

A sustainable competitive advantage is an advantage in providing value to customers without it being able to be imitated.

Numerous cases abound where the first mover in a market develops a competitive advantage, but soon loses it. AOL had a competitive advantage as an Internet Service Provider (ISP) in the 1990s, as one of the preferred providers to consumers new to the internet. It offered more features in one easy-to-use platform. Some customers used "AOL Keywords" to search just as much as they used Yahoo and Altavista to search. Yet, as customers became more sophisticated and as competing ISPs developed cheaper substitutes (e.g. Netzero, Earthlink). Clearly, it is difficult to sustain a sustainable competitive advantage because ones a product or services is made other competitors can reverse engineer and benchmark.

Managers can build sustainable advantages out of the following:

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Monday
Feb162009

Business-to-Business PR, Marketing and Communications

Now for Our Insights

It is often very difficult for privately held companies to get meaningful exposure in US business media. In todays world of millions of messages competing against each other, companies pay millions of dollars on PR agents, communications staff and newswire services. Yet messages often get lost in a sea of competing messages. Below is some insight

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