What is the future of the music industry?

In the era of the Internet and digitalization, the music industry faces since the beginning of the 2000’s one of its biggest dilemma. Should it kept the current standard format or not? And furthermore, should it kept the physical format or not?

The music industry already faced this problem with the vinyl disc and succeeded in launching an innovative alternative, the Compact Disc in 1982. Majors tried to launch alternative to the CD (Super-Audio CD as example) to compensate the slow down of sales in the late nineties. However, the lack of innovation of those alternatives never allowed a real substitution. Nowadays the standard format of the music industry market is still the same as almost thirty years!

Thanks to the democratization of Information Technology at the end of the nineties, consumers found a substitute for CDs which offer innovation and convenience, the MP3 file.
 
Even if the CD format is still the major source of income for the music industry, it won’t be the case for next years.

The music industry has to be prepared toward the new consumer generation!

Indeed this generation who born with the Internet and new technology (Computers, MP3 Players…) does not have the same relation concerning the “physical object” due to the fact that they are used to immaterial products.

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Marketing Strategy in Education Services

Many do not often realize that education is a business, even for non-profit universities.  Attracting appropriate students and planning ahead financial are vital in a competitive industry with many different competing substitutes. 

Executive Education has received attention for universities for a multitude of reasons, such as those programs' ability to attract profitable older students.  In planning for the future, education institutions often consider the following in attracting students, building endowments, expanding facilities and maintaining revenues:

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Tell Us Your Thoughts

We recently launched our new corporate website www.sismarketresearch.com and www.marketintelligences.com our thought leadership website.  We would like to hear your thoughts and share with you some of the reasons for choosing various features

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Finding Suppliers Suitable for Production Status & Long-term Development

To foreign companies invested abroad, China is not just the global biggest emerging consumer; it will be the global center of manufacturing and production in the future. Even though China only takes up 13% of global manufacturing market share, according to experts' forecast, it will exceed America to be the No. 1 manufacturing base in the world by 2020.

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How to Deal with Clients Holding Delinquent Accounts

A Sunfaith representative attended the event of 2007 Credit Risk Management organized by the European Union Chamber on 12, April. Sunfaith had a discussion with Mr. Jean-Michel Lafage, the executive director of Coface Group, China Office about the possible credit risk in collection and developing new customers, and respective management measures.

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Shockvertising and Shock Marketing

Today's advertising environment is filled with too many messages and not enough attention by consumers.  We explore the use and impact of shockvertising in an advertising campaign.

Shockvertising and shock marketing are most often thought of and used in Social Marketing campaign.  In campaigns against drinking, animal brutality, meat consumption, abortion, racism, climate change and social inequality, advertisers grab headlines and priceless publicity that cannot be bought without the shock value.

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Innovative Ideas: Post-Death Services

The Baby Boomer generation is increasingly faced with the reality and necessity of estate planning.  A testament to this new reality, June Klein, CEO of Electronic Boardroom, has launched TMVi PostDeath Services.  Many times Boomers pass and relatives are faced with a confluence of challenges in settling estate matters.  But few entities handle the totality of the situation, and few go beyond their specialities (e.g. estate lawyers, funeral planning).  TMVI caters to this unmet market need and guides relatives through the totality of the post-death process.

The service seeks to take opportunity of the $41 trillion of wealth transfer of the boomer generation of trustees will require technology and tools in order to manage smoothly.  She has launched projects such as TMVi EstateWatch Surveillance for managing vacant homes, renovation properties, and multiple residences and TMVi Integrator Central: hardware, software and applications for one’s digital lifestyle.  

According to Klein, "There are only 2 things that are certain, death and taxes… and that is my calculated risk with TMVi PostDeath Services" which is her execution of the opportunity she sees presented.

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