SIS NY office celebrates thousandth facility rental

NEW YORK, Feb. 2, 2011---

 The New York City office of SIS International Research celebrated today its 1000th fieldwork rental at its focus group qualitative research facility located in the Flatiron district of Manhattan. 

The company, founded in 1984, completed construction on the facility in 2006, capable of accommodating respondents for Consumer, B2B and Medical studies.  The full-service facility, located yards away from the landmark famous Flatiron Building, has two full interviewing rooms and two observation rooms.   It has on-staff recruiters, interviewers, analysts, translators, project managers and report writers.  

SIS New York mentioned some have had some memorable experiences at the facility over the past 5 years.  

President of SIS International Ruth Stanat remarked: “One TV network shot footage for a TV show in our large room.  I remember another client asked us if we could bring a motorcycle into the facility.  A third memorable experience was when we rearranged the entire room to position beds and medical equipment to simulate an elderly person's bedroom.”

Andrew Foley, project manager, mentioned that his favorite memory was when a scene from a 2010 Jim Carey movie was filmed a few yards from the facility and a film production crew put artificial snow along the streets in early autumn.

Stanat also noted: “The Focus Group Market has changed so much in the past years, going up and down with the financial crisis.  We have seen an uptick in requests for online methods.  But in many cases many clients still prefer to be face to face and the feeling of being able to observe respondents in-person.” 

Photos and more facility information are available here

About SIS 

Founded in 1984, SIS International Research is a global Market Research & Market Intelligence firm providing comprehensive research services and strategic analysis of information. The company has served over 70% of the Fortune 500.  For more information, visit www.sismarketresearch.com 

SIS to Attend the International CEO Roundtable

NEW YORK: Jan 27---Representatives from SIS International Research will be attending the International CEO Roundtable in New York in February.

Roundtable topics include:

» International Sales & Marketing Strategies
Does your message translate? What mediums work in which markets? Discuss the latest marketing tools/strategies necessary to thrive in an international and inter-cultural environment and to become better marketers in the global marketplace.

» Optimizing the Supply Chain: Minimizing Costs & Production Time
Learn tactics for gaining better control over your supply chain by minimizing costs and shortening production time when doing business overseas and across borders.

» Reducing the Risks of Doing Business Overseas
Discuss the latest trends associated with risks in international trade for importing/exporting. Identify the best practices and risk management tools available to mitigate contingencies. Topics include, but are not limited to, currency fluctuations and payment and performance risk.

» Taping Into the Top Emerging Markets
Which emerging markets are opportunities for your business? Discuss the hottest markets and proven strategies for succeeding in them.

About SIS International Research

SIS International Research is a global market research and corporate intelligence firm, founded in 1984.  The company has served over 70% of the Fortune 500 and many of the world's most influential organizations.  Learn more about SIS International Research at www.sismarketresearch.com

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President of SIS will speak at the Spring AIMRI Market Research Event

 

NEW YORK, Jan. 24 /

Issues to be debated in Malaga – 4 March 2011

The theme of this AIMRI conference is “The future if international research in a cost conscious age” and there are two overriding questions:

•  How can money be saved when budgets are squeezed?
•  What new skills will researchers need to acquire?

AIMRI is delighted to announce that Dr. David Smith will give the keynote address and also lead the discussion group.

David is a director of DVL Smith Ltd and UK representative of ESOMAR.  He is a former chairman of the UK Market Research Society.  He is widely respected as an authority on insight consultancy.  David’s remarks will be directed to customer insight teams and insight agencies.  He will pose the following questions:

• Can they demonstrate that they are adding value and ensuring that insight drives organisations’ growth strategies?
• What is really required to be an insight professional who adds value and drives growth in this cost conscious age?

Ruth Stanat of SIS International Research in New York will talk about “The era of the agile research agency”.  The agile firm conducts a series of seemingly small activities that together greatly help the research agency to control costs and maximize quality.  Through case studies, Ruth examines how some research firms have successfully adapted to the cost pressures

The worldwide CATI-centre industry will make their contribution.  Elfriede Meyer-Rönnau of at random international in Germany will show how quality can be maintained in spite of cost pressures.  Johnny Heinmann of Analysegruppen in Denmark will explain a joint venture which employs expatriates to call Nordic countries from Spain.  A cost saving here!

The online industry will be represented by Lorien Consulting in Italy.  Paolo Rossi will show how even more money can be saved by employing alternative sources for online recruitment  Finally Antonio Salvador of Intercampus will show how they respond to fieldwork challenges in Portugal..

The presence of David Smith together with other expert speakers provides a strong reason to attend this unmissable conference – full details of which can be viewed at www.aimri.net. where delegates can book online.  Further details and a booking form can be obtained from Richard Chilton at rtchilton@aol.com.

AIMRI  26 Granard Avenue, London SW15 6HJ  Tel: 44 20 8780 3343

Fax: 44 20 8246 6893  E-mail:  rtchilton@aol.com   Web:  www.aimri.net

SIS International Research. 11 E 22nd Street Floor 2 New York, NY 10010.  Tel: 1 212 505 6805 research@sisinternational.com 

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SIS Unveils China Business Transaction Data Suite

NEW YORK, May 20// SIS International Research announced today the launch of its company data services in China.  

The company described the customized service as a database of Chinese buyers, sellers and transaction data.  Clients request industry segments and individual specific target companies in China.  SIS provides 2 different sets of transaction data. One data set contains selling data and the target company’s names.  The other is purchasing data which contains the target companies’ supplier names and transaction data. 

President of SIS International, Ruth Stanat, commented on the launch in New York: “Since the recession, we have noticed many more of our clients requesting this information.  What was most important to them was the timeliness, affordability and accuracy of business data.  This is important in an emerging market known for information transparency issues.”

The data service was added to the company’s market intelligence practice, which has provided since 1984 market, competitive and business data for strategic decision making.

Meet SIS at the 2010 PBIRG Conference in Naples

Stop by booth #4 to meet with SIS International Research staff at the PBIRG (Pharmaceutical Business Intelligence Research Group) conference. 

Gain full insight into the entire medical landscape: patients, physicians, competitors, supply chains, regulation and global markets!

Since 1984, SIS International has led a full-service US and global medical market research and business intelligence practice:

• Emerging Markets Medical Research
• Stakeholder Audits (e.g. physicians, patients, caregivers, and Key Opinion Leaders)
• Loyalty & Satisfaction Research
• Low-incidence market research
• Growth & Market Opportunity
• Brand Strategy & Advertising Research
• Device Compliance & Usability Testing
• Price optimization
• Competitive Intelligence, Best Practices and Benchmarking

The PBIRG is a not-for-profit industry association dedicated to the advancement of global healthcare market research, business intelligence, and strategic planning in theory and practice.